business growth essentials

 

If your business isn’t growing then it is failing. If you aren’t moving forward then you are moving backwards. Once you have the right people in place and have developed a good customer base your company should focus on continual growth. There are lots of ways to promote growth in your company and the specifics will be based on your particular business. For example, growth for a retail business may mean opening a new store front or developing a new product line. Growth for an IT company could be purchasing or developing a new system. Whatever your company does you need to figure out ways to expand it. This goes beyond just figuring out ways to earn more money.

Creating Strong Business Relationships

Creating business relationships that are strong is the foundation of growing your business. Customers, clients, suppliers and business associates are the life blood of your business’s growth. You simply cannot forge ahead down the path to success without these helpers, which means you need to develop long-lasting and meaningful relationships with them. These relationships are established on trust and honesty.

Communicate often.

Communication between your business contacts is extremely important. This is especially true of your customers and your suppliers. These contacts rely on you to tell them what is going on, which includes letting them in on any problems you are experiencing. Communication should be a top priority for your business relationships.

Meet deadlines.

When a customer deals with your business they expect you to hold up your end of the bargain and deliver on your promises. This certainly means meeting your deadlines. When you promise something to a customer or supplier, you want them to consider your word as your bond. Not having to worry if your business will fulfill its requirements builds trust with customers.

Try to prevent surprises.

Customers and clients generally don’t like surprises; especially if the service your company provides has a direct link to their livelihood. While it may not be possible for you to prevent unwanted things from happening, being honest with your customers and maintaining communication with them regarding what is going on can help you to eliminate unwanted surprises.

 

 


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How to Make the Most of

 

 

How to Make the Most of a Failed Business Strategy

 

In the world of entrepreneurship, there are times when your strategy is going to fail. Obviously, your goal is to minimize this is much as possible and work as hard as you can to make a strategy work so that it doesn’t fail. But sometimes, there is nothing you can do to avoid it and you must cut your losses and move on. But before you go on to the next opportunity, you should know how to make the most of a failed strategy and learn from it so you’ll be better in the future.

 

Find out Why It Didn’t Work

 

Your first task is to find out why the strategy didn’t work. This might be difficult but it will be vital to not making the same mistake in the future. If you just shrug your shoulders and move on, you could make the same mistakes in the future that caused the strategy to fail. But if you know what mistakes you made, how to fix them or avoid them in the future, you’ll have a big head start towards connecting to new opportunities. Keep in mind, it is usually a combination of several factors that make a strategy fail and not just one single problem.

 

Don’t Let Discouragement and Negativity Keep You from Moving Forward

 

Just because a business strategy failed doesn’t mean that you, personally, are a failure. In fact, the very fact that you failed shows that you’re willing to take a risk and put yourself out there. Most successful people fail several times before they get it right. If they had stopped after one or two failures they would’ve never gotten to the point they are today. A good example of this is novelist Stephen King. He had hundreds of rejection slips posted on his wall before finally getting published and now he’s the most successful novelist of the 20th century.

 

Find out What Did Work

 

Finally, you’re going to break down the strategy as you’re looking for reasons that it failed and find out what things did work. You can use those same things in the future when you’re ready to begin a new strategy. Knowing what worked and what didn’t can be a powerful asset in your next endeavor and understanding what actually did work can teach you just as much is figuring out what didn’t work about a strategy.

 


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it's in the list (1)

 

It’s in the List

There are two types of email list systems available for every business out there. Depending on the type of business you have, you can choose to utilize an announcement list or a discussion list.

Announcement Lists: Letting Your Clients Hear From You

This is also known as a “one-way” list since it is only the list owner or authorized senders who can send messages, alerts, and publications to the subscribers.

Whether you are running a small business just taking root or a well-established firm, you would benefit well by using announcement lists to send any of the following to your present and would-be clients:

  • Newsletters
  • News alerts
  • Product announcements
  • Press releases
  • Promotional offers

Discussion Lists: Letting Your Clients Interact and Grow

This list is exactly the opposite of an announcement list since this allows both the list owner and the subscribers to send messages.  As such, even subscribers will be able to interact with each other.

A discussion list not only builds the owner-client relationship but the client-client relationship as well. This is much beneficial for enterprises along the lines of the following:

  • Online forums
  • Technical support forums
  • Interest groups
  • Social networking sites

This type of email list also works best when trying to get feedback from clients, or working with a team in a collaboration project.

The use of an email list can help propel any business forward, helping you and other businesspersons realize your aspirations of a successful and thriving enterprise.

 

 

In general, there are five major benefits that one can enjoy once the use of an email list is employed.

Full control of the List

One of the benefits of an email list is that the list owner has the freedom to choose which data to send to their subscribers. In addition, you can control most aspects of the list like moderating messages, subscribing and unsubscribing people, archiving messages and many other features.

Send Messages at Lightning Fast Speed

Whenever you come up with a totally irresistible offer or promo, the first thing you would want to do is to send them out to your clients as quickly as possible.

With an email list, you could send messages, promotional items, special offers, and whatever you want to in minutes.

An Automated System

One thing that you will surely appreciate is the fact that this system is fully automatic through the use of an AutoResponder.

Here, you can choose and organize which objects you will send your subscribers and leave it like that. For example, you can arrange that this week your clients will receive a newsletter, then next week it’s a free video, and then the week after that a free coupon.

The AutoResponder keeps sending these things automatically and all you must do is add more of the stuff that you know your subscribers will love.

Check on Your Clients

Another great thing about email lists is that you can employ the services of tracking companies to help you monitor your clients and subscribers. This allows you to gain better insight about what links they click, what offers and promos work for them, how many of them open your emails, and so much more.

By knowing what your clients and subscribers want, you can come up with different ideas and platforms to give them what they came looking for.

Remember, if you don’t know what your clients want, then you won’t be able to give it to them. And if you don’t deliver, you might as well say bye-bye to your business.

 


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How To Use Videos To Effectively Market Your Business

 


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Analyze Your Entrepreneurial Efforts

 

When you become an entrepreneur, you have a strong desire to succeed. If the desire to succeed was all that was needed, then the world be filled with nothing but success stories.

 

But desire alone won’t keep you from failing and you may have experienced countless failures on your entrepreneurial journey. What you need to do is to take a step back and look at what you’ve been doing that hasn’t worked for you.

 

Once you can identify what’s not working and what you’re struggling with, you can then find success by making changes. You need to understand what’s gone wrong despite your best efforts.

 

Fear of Failure

 

Did you know that it’s not failure that keeps people from trying? The world is full of examples of people who failed multiple times and yet ultimately found success. There’s something worse than failing – and that’s fear of failure because often, fear of failure keeps you from even trying anything at all.

 

There are some solid reasons behind having a fear of failure. No one disputes that. You might be hesitant to put yourself out there because you’re afraid that people are going to laugh at you or your business idea.

 

Remember that people laughed at Henry Ford, too – and yet he became a well-known success story. You might be concerned that you’ll end up failing and be humiliated. There are countless numbers of online success stories.

 

There are gurus everywhere online who share their failures with their mailing list and talk about it on their website. They do this because failure was part of the journey, it wasn’t the end of the journey.

 

You can overcome a fear of failure by learning to recognize it for what it is. Failure is never the end unless you give up. It’s a stepping stone that many people have walked on to reach the success that they dream of having.

 

Sometimes a fear of failure comes because we’re afraid to make mistakes. But making mistakes is how you reach your goals – simply because you’re not perfect. There’s yet to be a single fail-proof human being on the Earth.

 

Instead of fearing failure, embrace it. Use it as something that you can learn from. Cut off the negative soundbite in your mind. This is what plays in your head telling you that you’re right to be afraid of failure, that you’re not good enough, that you’re not smart enough, that you’re not talented enough, or not educated enough.

 

It’s this soundbite that has a loop so that it will play on forever as long as you allow it. Negative thoughts of what you can’t accomplish become reality. Kick the glass-is-empty mindset to the curb and replace it with one that’s optimistic.

 

If you can’t bring yourself to say that you’ll succeed, then simply say you’re willing to try. That’s all it takes. One step forward. Identify what it is about the fear of failure that’s holding you back.

 

Is it the scorn of others? The thought of pouring your heart into something and not making it a reality? Fear has been identified as False Evidence Appearing Real. We often have a habit of creating worst case scenarios in our minds that never come to fruition. Let go of the fear of failure and go after what you want.

 

Frustration with Technical Tasks

 

It’s easy to get frustrated when you come across a technical task that you don’t know how to do. When you’re ready to move forward and get stuck by a lack of know-how, it can start that negative chatter running through your head again.

 

But keep in mind that no one has all of the knowledge they need to do everything. None of us are born knowing what we need to do. We learn as we grow and the same holds true when it comes to being an entrepreneur.

 

You might not know how to set up a blog and if you’ve never done it before, it’s understandable that you wouldn’t know how to get started. But in today’s age, the Internet gives us a world of knowledge right at our fingertips.

 

If you don’t know how to set up a blog, you can pull up a video on how to do it and then follow the instructions step by step until you’re finished. Some people already know how to build a blog, but they don’t know how to set up call-to-action buttons or how to add a shopping cart.

 

All of this type of information can easily be found in video tutorials. You can take the time to go through the video and pause it at each step as you implement the task. And there are hundreds of videos out there that address every technical task question you might have.

 

You can also join entrepreneurial forums and post a question when you need help with a specific task. Many of these forums are filled with people who have already traveled the path that you’re now on. These people freely share the knowledge that they have with others.

 

If you’re trying to work with software and can’t quite grasp it, you can also look this up with videos. You can also go to a search engine, type in the name of the software and add the word ‘manual’ after it.

 

There are often PDF manuals for software available that will walk you through whatever it is that you need to do. You’ll learn as you go along. Months down the road, you’ll be amazed at what you’ve learned and then you’ll be in a position to help someone else when they have a question about a task.

 

But keep in mind that there will always be a technical task that you might not know how to do because learning should never stop when you’re an entrepreneur. You want your business to succeed and that means growth.

 

Any time there’s growth with a business, there will be new things you have to handle. Give technical tasks a shot and if you get stuck, you can also go on a marketing forum and simply ask a very specific question telling people where you got stuck, so they can help.

 

Complacency Issues

 

You’ve heard the story about how if you put a frog in a pot of boiling water, he’ll jump right out. But if you put a frog in water and slowly turn up the heat, he’ll boil to death. While this is a myth, it’s also a metaphor for life and shines the light on how you need to take charge to prevent complacency from setting in.

 

Complacency means that you’re content with where you’re at in life and with what you’re doing. You’ve found your comfort zone and you’re sticking with it. Being complacent is not a good thing because what it does is keep you stuck exactly where you are.

 

When you’re complacent, you don’t try to learn and improve your skills or your business. You don’t aim for growth and you don’t try new things that can help your success. What happens then is that it can become easy to lose your purpose for your business.

 

It can also be easy for a lack of inner leadership to develop and things just fall by the wayside. The problem that arises most often when people reach a level of complacency is that they don’t want to make the effort to do anything to change their lot in life, but they want to bring in more money.

 

Complacency and the desire to make more money aren’t compatible. If you want more money, you don’t get to be satisfied with the status quo. Since money isn’t going to rush toward you when you’re complacent, you have to do something about it.

 

You have to be proactive. You have to do something to change your mindset so you develop a hunger for success. What this means is that you have to gain more knowledge.

 

When you’ve reached a certain skillset, nothing is ever going to change if you don’t level up. You have to learn new things and you need to do it consistently to keep on growing and earning money.

 

That means that you’re going to have to put more effort into your business. Some people think that once they’ve reached a certain level in business, it will always stay that way.

 

They think they’ll always make the money and that the money will just grow without them having to do anything to make that happen. That’s not true. Money is brought in based on your efforts, so it’s time to adopt new habits of learning and trying new ideas.

 

Envy of the Competition

 

When you’re resentful that your competition has what you’d like to have, or accomplishes what you’d like to do, that’s envy. While it can be natural at times to feel envious, when you envy the competition, you can end up doing a lot of harm to yourself if you don’t let it go.

 

Envy arises because we worry about the entrepreneurial experts. They’re so polished. They know just what to say. Hundreds, if not thousands of people seem to hang on to their every word.

 

Every idea they churn out seems to turn into a money maker and when you see these experts and their booming business, you resent that you don’t have that, too. But what you’re not realizing is that no expert’s success story was readymade.

 

They didn’t simply get up one morning and put on an aura of success like a suit of clothes. They build their success just like everyone else does. A piece at a time. Over and over and over again. When you look at an expert, you don’t see the rough road they walked to get where they are. Never judge your beginning or middle by someone else’s end.

 

You don’t see the times when they struggled. Or the times they were afraid. You don’t see when they worried about the next move or the money flow. You don’t know what they went through to get where they are.

 

When you envy the competition, what happens is you’re setting yourself up in the comparison game and no one ever wins that. It’s played on a concept where there will always be someone who’s better in business than you are.

 

But there will also be someone who’s worse than you. Comparison is a measuring stick that will ensure that you come up short. It’s the key to berating yourself and it creates low self-esteem.

 

You might not realize that when most people compare themselves to the competition, they never choose to compare themselves to someone who’s failing. They always choose the experts – the huge success stories.

 

What you need to realize is that how they become a success isn’t the exact same business model that’s going to work for you anyway. If you do compare yourself to the competition, only do it to create the determination to be better than they are and not to make yourself afraid or to feel bad about yourself.

 

You don’t want to become a sheep and follow whatever the competition is doing. There are enough sheep. Enough carbon copies. Choose to be an original and bring what’s unique about yourself and your business to the masses.

 

When you do that, when you choose to create a business that’s all you and you’ll find your own success story. You’ll become the person that others look to with envy because you’ve followed (and achieved) your dreams.

 

Overloaded with Excitement Over Options

 

In today’s world, when you start a business, it can be easy to become overloaded with excitement. It happens often because there are countless options available. One of the things that entrepreneurs have to be on guard against is shiny new object syndrome.

 

This is what happens when there are so many ideas that you want to try them all so you hop from one idea to the next. It always feels like the newest idea is going to be great.

 

We find a new technique, new software, new tools and we chase after them. The beginning of something is always exciting because it holds the promise of success. It’s what we’ve always been waiting for – this new idea or tool – so we have to do it or have it.

 

The problem with so many options is that it can cause you take off down various paths and end up preventing you from actually accomplishing anything at all. It’s a lack of attention and focus that can derail your business if you’re not careful.

 

Because when you’re chasing the newest idea, you’re not spending time on your business. You’re not focusing on the things that matter with it. When you experience shiny new object syndrome, it can make you a jack of all trades and a master of none.

 

You’re so busy chasing whatever is new and comes along that you don’t complete the tasks that you should do in order to make your business a success. So what happens is you lose time and money on things that are wrong for your business.

 

You can get caught up in information overload, too – just like you can with shiny new object syndrome. When you have information overload, there’s too much data for you to take it all in.

 

It’s hard to know what to process and how to make a choice when there’s too much information. If you have shiny new object syndrome, you might be able to start a hundred projects, but you won’t follow through with any of them.

 

You’ll end up getting about halfway done and then something new will come along and off you go again. With information overload, you can end up feeling paralyzed and unsure of what decisions to make, so in the end, you don’t make a decision at all.

 

You can stop both of these from happening. With shiny new object syndrome, when something new comes along, always ask yourself if you have something that needs to be finished.

 

If there’s something waiting for you to work on, don’t get involved in another project until the other one is completed. With information overload, only take in the information you need to complete your task. Focus on one portion of information at a time. Remember that it’s better to do one thing well than to do a dozen things poorly. While the path of an entrepreneur can seem lonely, there is help available to keep your success flowing!


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build your list with giveaways

List building can be done through many different avenues. It can be done by purchasing pay per click traffic, or traffic exchanges, setting up joint ventures, and with dozens of other approaches. But one tried-and-true, and relatively inexpensive method is sure to give you the list building punch you need: the giveaway.

 

If you want to generate traffic through giveaways, and to channel that traffic into your list, then I suggest you take the following approach:

 

1. Start by deciding what you want to give away for free. For instance, you might consider giving away a free report, a free ebook, free audio content, or free video content. Figure out what is best for your situation.

 

2. Outline your product idea and the related giveaway strategy. Whether you choose to opt for a report, ebook, or something else, create an outline that details exactly what you want to be contained in the product and how you want it to promote your list (e.g. with various references to it and with links).

 

3. Create your product. If you don’t have a lot of time to devote to product creation, consider using a freelancer. Hire a writer, graphic designer, videographer, or audio person to create the viral product for the giveaway. Make sure they follow the outline carefully.

 

4. Give your product away. Once you have your giveaway product ready, begin to give it away. Start by sending it to your list and giving them the rights to give it away for free. Next, move on to forums and link to a freely downloadable copy on your website. And, finally, find other list owners and allow them to give it away for free, too.

 

To summarize—your goal should be to design a product that promotes your list, develop that product with the help of freelancers, and then promote that product to a wide group of people. Remember: the further you circulate your giveaway item, the more list sign-ups you can expect to receive. When do you plan to develop your first giveaway product?

 

 


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Fixed or Growth- Which Mindset is Best to Achieve Big Goals-

 

Some people just seem to be born to succeed. They appear to have an innate ability to grab the world with both hands and get what they want when they want it. We might call them lucky, born with a silver spoon, or fortunate. They are publically admired and secretly envied. They live life on their own terms and in their own time and they are no different than you or I.

Do you find that hard to believe? Well, you shouldn’t. Successful people have simply learned to look at the world in a different way. What’s more, this ability to look at the world differently is completely opposite than the way unsuccessful people look at the world. Those people who are successful have adopted what is often called a “growth mindset”. The outlook of less successful people is called a “fixed mindset”. The difference between these two approaches is the difference between getting what you want out of life or going without. So, if you truly want to reach your goals, then you need to learn how to adopt a growth mindset.

Someone with a growth mindset truly believes that intelligence can be developed throughout a lifetime. In this sense, a person with a growth mindset is always open to learning new things. A person with a fixed mindset, on the other hand, believes that intelligence is static and can never change. This causes a person with a fixed mindset to shy away from learning new things because they don’t want to appear foolish or less intelligent than they are. These two differences make all the difference when it comes to success or the lack thereof.

Growth mindset people tend to embrace challenges and can overcome obstacles because of their desire to learn and improve themselves. They see the effort of learning a new skill set as worthwhile. They also tend to accept criticism and own their mistakes. They see the successes of others as a learning opportunity and admire others for their success. All of this leads them to develop more skills and stronger skills than a person with a fixed mindset. They believe in themselves and in their ability to set their own course in the world. This free will gives them the freedom to go out and carve their own niche in the wall of success. So, if you desire to achieve your own goals on your own terms, then adopt a growth mindset and begin learning from the journey we call life.


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mailing list with incentives
 
One of the most important things you can do to build leads online is to create a mailing list. This then allows your visitors to demonstrate their interest in your brand and products by subscribing, which takes them from being ‘cold leads’ and turns them into ‘warm leads.’ These are now people who have demonstrated their interest in your business and who are showing a willingness to receive correspondence from you.
But to create those leads, you need to be able to convince people to sign up in the first place. Why should someone willingly accept more junk in their inbox?
This is where your ‘incentive’ comes in, and it’s an important tool to grasp if you want to maximize your success.
What is an Incentive?
 
An incentive is exactly what it sounds like – it is something you use to encourage people to sign up for your mailing list. One of the most common examples of an incentive is a free PDF report. This will contain some kind of extra insight not available through your website and some additional information and in doing so, it will encourage people to sign up for your mailing list in exchange for that freebie.
So for the incentive to work, it needs to be unique and exciting or informative enough that people would want to read it. Other popular incentives include ebooks.
How to Get Incentives Right
However, there is a problem with the way that a lot of people use incentives. The problem is that they see incentives as a way to persuade people to subscribe who would otherwise not be interested in doing so. This is a mistake – those aren’t warm leads; they are cold leads who just wanted freebies. That means they aren’t likely to want to buy from you and it means that they aren’t highly targeted. This undermines the value of your list! You’ll have a ton of people on your list who don’t belong there and who don’t want to be on your list.
Instead, your incentive should be seen as just an added encouragement to convince people to sign up who were otherwise on the fence. That means your incentive shouldn’t be too convincing.
Better yet, why not make your incentive something that qualifies the leads? For example, if your incentive is a discount on your products, then that suggests they are interested in buying from you if they sign up! Likewise, why not make the mailing list itself the incentive? This won’t qualify the leads, but it ensures that they’ll be looking out for your messages in their inbox!

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5 powerful morning habits for entrepreneurs

 

Five Powerful Morning Habits for Entrepreneurs

 

Are you a morning person? Some people enjoy getting up at sunrise and having a cup of coffee while they start their day and others prefer to sleep in as long as possible. But the most successful people in the world embrace the morning, and in fact, there are certain habits that successful people all seem to share. Here are five powerful habits that will help you become more successful.

 

1.              Get up Early: have you heard the adage early to bed, early to rise? The rest of it is that it makes a man (or woman) healthy, wealthy and wise but in this case, it does make you more successful. If you read about the most successful entrepreneurs out there, you’ll notice that they get up very early and start their day – and they usually get quite a bit accomplished in the morning as well.

2.              Start with Exercise: studies have shown that people who exercise in the morning are much better equipped to handle the day. You’ll be able to use your brain better; you’ll have more energy, and you will simply be better at all of the tasks that you attempt after a half hour or so of exercise. This doesn’t have to be strenuous; it could just be a jog through the park or a bike ride. The important thing is that you exercise.

3.              Eat a Good Breakfast: breakfast may be the most important meal of the day, and you probably know that because experts have been saying it for decades. If you aren’t a breakfast person, you’re not alone. There are lots of people out there who prefer not to eat breakfast and just wait until lunch rolls around. But eating breakfast could help you be more productive and if you try it once you might find that you really enjoy the results.

4.              Do the Hardest Thing First: when you get started in the morning don’t go with the easy tasks first. Tackle the hardest project that you have; the one that you’re dreading above all of the others. Once you get that one out of the way, you’ll find that the other projects are easy to accomplish and your day will go much smoother.

5.              Prepare the Previous Day: the night before, try to prepare as much as you can so that you’re ready to sit down and get to work as soon as morning comes.


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