hustle to survive

 

Hustle to Survive

Those who have had to struggle in life generally make excellent, successful business owners. Do you wonder why that is? When you’ve struggled in life, you learn a lot about who you are, and what you’re made of. These life lessons translate exceptionally well to business.

Those who have experienced struggle know how to hustle. They have a sense of urgency in everything they do. One business owner put it this way: “I think of my success as if there is always someone waiting to take it away from me.”

When you know how to hustle, enough is never, well, enough. There is a desire for more – not from a selfish perspective, but because you never know when what you have will be unexpectedly gone. To ensure that never happens, you always strive for much more than you have. This perpetuates the extreme success that most individuals who know how to hustle will experience.

So can you experience this same level of success if you haven’t truly struggled in life? Of course you can!

The key is in not settling for enough. They key is in always realizing that your success could be gone in an instant – and with it, everything you’ve worked for. When you internalize that, you realize that you can’t ever become complacent – and therein lies the hustle mentality.

Learning how to focus properly will enable you to work more efficiently and take actions that lead directly to your goal. Learning how to change direction quickly will help your business as your goals change due to things you can’t control. Learning how to prioritize will allow you to utilize your focus and direction- changing the ability to your business’s advantage. All of these make up the hustling mentality.

In business, it can be difficult to keep your eye on the prize sometimes. And this is where those who know how to hustle really excel. The prize is always in front of them, always present in their mind, always just beyond their reach. And they like it that way. It’s what keeps them going. Re-creating that mentality for yourself is a solid way to keep the success rolling in your direction.

Give yourself time in your business to develop a hustle mindset. Follow those mentors around you who clearly have this mindset and use it to their advantage. And never, ever settle for mediocre. Learn to hustle, be a survivor, and watch your business grow!


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Use Cross promotion for Strategic marketing

 

No doubt, you’ve noticed that on the back of your grocery store receipt, you will find a number of businesses that are advertising in this space. This is a good example of cross promotions. Even larger companies, with huge marketing budgets, will take advantage of opportunities to be involved in lower cost cross promotions. These cross promotion campaigns are effective in reaching customers. Here’s why.

First, a word about cross promotions, and what they are. A cross promotion is when two or more companies make use of each other’s materials or marketing promotions on the same ad piece, like the receipt example mentioned above. Obviously, the grocery store customer had to have a receipt for their purchase of groceries, and so the advertising company—maybe Planet Fitness, for example—used the valuable “real estate” space on the back of the receipt. Planet Fitness has the advantage of having a ready-made means of free or virtually free distribution of their promotional materials, as well as increased reach for their brand. The grocery store has the advantage of receiving advertising revenue from Planet Fitness.

Now that you know what cross promotions look like, you can most likely recall a number of cross promotions that you have seen recently; they are everywhere. From huge companies to small mom-and-pop businesses, and everything in between; all types of companies use cross-promotions because they have historically been very effective. Cross promotions work, plain and simple.

Part of why cross promotions work so well is because they are cost effective. They save you money. Because distribution is free or very low cost, as mentioned earlier, this takes care of the most expensive component of advertising. Now, the costly process of getting your message into the hands of those that may potentially act on it — has been taken care of.

Another reason why cross promotions are so great is because they are efficient. There is very little waste with a cross promotion since the item carrying the message is valuable to the holder in more than one way. Further, they are efficient because you can control who does or does not receive your materials; you have greater control using this method than you do in most any other means of marketing.

Several great arguments for using cross promotions have already been mentioned. There are others, such as the fact that they can build trust; remember, someone is willing to have their name and their brand paired with yours. Another reason to use cross-promotions is that you are giving your potential customers real value since your ad is highly targeted. Also, cross promotions can be just plain fun; you receive an item for one purpose, only to discover it has value to you in yet a second (or third or fourth) way. Hopefully, you’ve found at least one or two of these reasons to be convincing enough to use cross-promotions in your own campaigns. So, how do you plan to approach another business for a cross-promotion?


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4 Tips for Creating Winning Facebook Ads

4 Tips forCreating Winning Facebook Ads

No matter where you look for advertising opportunities, Facebook is ranking in at number one. Why? Well, it’s more efficient and the potential just keeps increasing by the day. Most advertisers take full advantage of using the platform to reach millions of active users on a regular basis, to grow their businesses and increase sales.

Think about it this way, it takes a person an average of seven times to view an ad before taking action. And recent studies show that when an audience is frequently seeing an ad for just three seconds several times a day, there’s a good chance of that ad grabbing their attention to the point where they actually click on it. The frequency in seeing ads pop up is of course
based on certain factors such as demographics and bidding, but overall the potential is there.

So, the question is: How do you get in front of your audience with a winning campaign? Truth is, you have the opportunity to get even the smallest piece of the pie no matter what niche or industry you’re in. You might think the market is saturated when it comes to your competition, but the more the merrier. What grabs people and gets them interested is far more important than anything else with ad campaigns.

Here are some ideas for getting noticed and winning with Facebook advertising.
1. Lean into your market. Facebook is global, no question about it. And even though your potential reach is huge, you can’t be everything to everybody. If you take a look at some demographics
such as ethnicity, age, sex, gender, and location, you’d have a ton of work on your plate if you tried to serve all of these people. We’re talking millions of people here. Breaking this down so that you are targeting the right people, is the key to having success with advertising.

2. Have a solid objective. You have to make a decision about what you’ll be paying for. Is it brand awareness? Is it website traffic? Is it page likes? Have your goal in mind before creating the ad so you know what your budget will be used for. Create multiple ads if you need to do some testing. Target different pages that are in the same or similar niche as you to reach that audience The possibilities are endless. Sometimes people don’t know they need what you have to offer until they see it. Make your ads enticing and interesting enough for people to click!

3. Keep tracking your progress. You don’t want to waste your advertising dollars. Track your ads’ progress or lack thereof by checking in on them daily. You don’t have to watch them like a hawk, but make sure you’re getting some kind of engagement. If you’re not getting any action takers, you might want to think about tweaking your ads minimally. It doesn’t hurt to change a word or two and see if that helps. Give yourself some time. Two or three days of an ad not working for you is enough to make some changes or kill the ad altogether.

4. Stand out from the norm. With tons of ads rolling through your feed every day, you know how competitive it can be. There are a lot of advertisers in the same niche, so it’s bound to happen. The good news is, it’s ok. There’s enough room for everyone, but everyone won’t stand out. Use this to your advantage. Look at what your competition is doing and figure out how you can do something different. The more original you are, the better. Your goal is to be noticed and visible in the eyes of your target market. Do what it takes to make a difference.

As you can see, there are many things to consider in advertising on a platform such as Facebook. Hopefully, these tips were helpful in guiding you on how to advertise with a winning campaign.
Remember, the most important thing you can do to make your amazing offer shine is to make it noticeable and attractive to your audience.


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Building a List through Retention

Building a List through Retention

When it comes to list building effectively, you should broaden your thinking. Instead of thinking, “I need to find many, many subscribers,” consider whether focusing on “net subscribers” might constitute the best use of your time. That is, think about the number of subscribers you’re gaining minus the number of subscribers you’re losing, and try to maximize that number. Now, you might think, “that sounds great, but what can I do with the concept?” Well, you can start by changing your thinking. If your list is losing dozens of subscribers each week, think more about retaining them, rather than stuffing more of them onto your list. That is, find out why they’re dropping off of your list, and implement strategies to prevent that from happening. Here are a few things I suggest you try:

 

1. Administer an incentivized survey to people who are leaving your list. Try to find out why they joined, why they’re leaving, and what could possibly change their minds. Additionally, offer them a gift or perhaps $5 for taking the survey. The information you collect from their answers will be well worth the expense.

 

2. Offer them incentives to stay. After they hit the “unsubscribe” link, have it send them to a page where they are begged to stay and offered various products or services for free. Make sure you also include on this page an option to unsubscribe if they are not deterred.

 

3. Improve the quality of your content. Instead of trying to retain people who are on their way out, try to prevent people from exiting altogether. You can do this by making continuous attempts to improve your content. Incorporate interviews with experts, links to audio content, links to video content, ebooks, and reports.

 

So where can you go from here? Start by making some changes to your list content. Improve your content, make it more enjoyable to read, and fill it with higher-value items. After you do that, find out why people are leaving and offer them incentives to stay. If you follow these steps, you should experience a nice bump in your net subscriptions. And you’ll do it all without having to generate more traffic.

 


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set and reach your twitter targets

 

Getting noticed online is only possible if viewers are clear on what they are viewing. Putting up ambiguous posts on Twitter will not help to ensure your target audience nor will it ensure a successful presence on social media.

 

Some Tips

 

Here are some points to consider in ensuring your posts on Twitter are clear and understood:

  • Deciding and designing the material to be published must follow one theme. When the content posted does not correspond with promotional tone then it can be rather confusing. Therefore, the theme should be decided even before the actual designing of the posting is started.

 

  • Understanding what the desired end goal is, contributes to the tools and formats that will eventually be utilized. When your goal is clearly identified, then you’ll feel confident in choosing the correct tools to get that content out to your public.

 

  • Besides posting content, it is also important to provide information on the actual supporting freebies, promos, possible back links, and any other content that would function as an advantage to the visitor to your site.

 

  • Your Twitter posts should also be very clear in the actual visual presentation style so that the viewer will immediately be able to identify with the content without having to resort to multiple clicks and long winded reading material.

Besides doing all the above using Twitter to get the posts to the target audience is also something that you should give serious consideration.

Your promotional plan and strategies should comfortably merge into the same theme. This should, in turn, have the overall focus of your primary goal, which is to increase your social media profile to increase your audience and then, eventually, your customer base.

 

 

 


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3 key ways mindset affects your customer service

 

You may not realize it, but your mindset plays a crucial role in your customer service. It can make the difference between repeat sales and customers that never want to do business with you again. Here are three key ways your customer service is affected by your mindset:

1. How you approach customers

Have you ever checked out a big chain store with a cashier that didn’t talk to you? As a customer, you sensed the cashier was only serving you to make money. It probably didn’t make you feel great.

Contrast that experience with a cashier that pauses to look you in the eye and greet you. She may ask about your day or offer to help you if you didn’t find everything you were looking for. That’s good customer service and it starts with a willingness to serve the customer.

2. How you handle conflict

Customers that feel wronged will talk about their experience to anyone who will listen. Since profits can come down to word-of-mouth referrals, this can seriously damage your business.

An example of a business owner with a negative mindset – do you often feel annoyed by questions your customers ask you? Do you secretly wish you could ignore customer service (and the customer) altogether and just get on with the sale? But with a positive mindset in place, you’ll listen to what your customer is saying, validate their feelings, then offer a solution that works for both of you.

3. How you follow up

A sale isn’t the end of the customer service experience. It’s only the beginning. Smart business owners follow up with their customers after purchases. They ask if there were any problems with the transaction and double-check that their customers have everything they need.

Mindset plays a huge role in how you handle customer service. If you have a positive mindset, your customers are more likely to enjoy their experience with your product or services.

 


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Top 10 mobile marketing tips

 

Top Ten Mobile Marketing Tips

 

  1. Everything that can be done on your website needs to be available on mobile.
  1. For mobile marketing, keep your messages short and to the point. Screen space is sparse.
  1. Don’t overlook email. Most people are checking email on mobile devices so consider how your customers are reading them before you format them.
  1. Remember: Social marketing is mobile marketing.
  1. Discover a problem your audience has that can be solved with a simple mobile app. Then you’ll always be with your customers.
  1. Incorporate mobile into your live events using a texting service like https://textus.com/.
  1. Over 70 percent of the population uses mobile devices. Because of this, you should delegate some of your advertising dollars toward mobile.
  1. Start thinking of mobile as your “go-to” media before you think of your website design on a desktop computer. Mobile first, everything else after.
  1. Even if you have a physical store, mobile is still going to be a factor in your displays. Most shoppers today have some form of mobile scanning device to check deals and prices.
  2. Google changed their algorithm to ensure that mobile sites rank higher in search results. Why? They did it because most customers use mobile.

 

 

Bonus tip

Brands need to focus more on mobile since more people are using mobile than are using desktops.


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all points lead to your website

 

 

How to Bring Different Types of Leads to Your Websites

Talk of leads is something that comes very much from more traditional businesses settings. A ‘lead’ is a term that specifically comes from sales and marketing and generally describes a contact that a business is going to call or email in order to try and encourage sales.

But today a lot of business is conducted online. As such, leads take on a slightly different form and although the basics are still true, the way you interact with these potential customers will be different.

For example, a cold lead – someone who fits your target demographic but hasn’t had any interaction with you yet – is normally someone whose number a business has bought and who they are then going to try and contact by cold calling. If your business is online, though, then that cold lead is more likely to be someone who has just landed on your website.

When you’re online, in other words, you have different methods of acquiring leads in the first place. What’s more, the manner in which you acquire your leads is actually going to impact on the type of lead you have.

For example…

SEO

When you use SEO (search engine optimization) to promote your site, you are trying to get that site to rank for a particular keyword. Depending on the keyword you choose, you may be able to attract pre-qualified sales to your site.

How does this work? Simple: if your keyword refers to buying a product (‘buy hats online’) and that is what you want to sell, then the people coming to your website are demonstrating an interest in buying your wares. This is the definition of a qualified sale and that means you can very likely convert those leads into paying customers with just a little more effort.

PPC

Conversely, if you get someone to your site using PPC on Facebook, then they are going to be cold leads. But not all cold leads are made equal and you can make the argument that these are particularly desirable cold leads in that they’re going to be highly targeted. That’s because you can use the filtering on Facebook to show your ads only to people that precisely match your target audience.

Conversely, AdWords allows you to target specific keyword searches in Google meaning you can bring in qualified sales. Better yet, using remarketing you can target people who have been to your site and actually viewed your products!

 

What is your plan to bring new leads to your site this quarter, and turn them into hot leads?


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business growth essentials

 

If your business isn’t growing then it is failing. If you aren’t moving forward then you are moving backwards. Once you have the right people in place and have developed a good customer base your company should focus on continual growth. There are lots of ways to promote growth in your company and the specifics will be based on your particular business. For example, growth for a retail business may mean opening a new store front or developing a new product line. Growth for an IT company could be purchasing or developing a new system. Whatever your company does you need to figure out ways to expand it. This goes beyond just figuring out ways to earn more money.

Creating Strong Business Relationships

Creating business relationships that are strong is the foundation of growing your business. Customers, clients, suppliers and business associates are the life blood of your business’s growth. You simply cannot forge ahead down the path to success without these helpers, which means you need to develop long-lasting and meaningful relationships with them. These relationships are established on trust and honesty.

Communicate often.

Communication between your business contacts is extremely important. This is especially true of your customers and your suppliers. These contacts rely on you to tell them what is going on, which includes letting them in on any problems you are experiencing. Communication should be a top priority for your business relationships.

Meet deadlines.

When a customer deals with your business they expect you to hold up your end of the bargain and deliver on your promises. This certainly means meeting your deadlines. When you promise something to a customer or supplier, you want them to consider your word as your bond. Not having to worry if your business will fulfill its requirements builds trust with customers.

Try to prevent surprises.

Customers and clients generally don’t like surprises; especially if the service your company provides has a direct link to their livelihood. While it may not be possible for you to prevent unwanted things from happening, being honest with your customers and maintaining communication with them regarding what is going on can help you to eliminate unwanted surprises.

 

 


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How to Make the Most of

 

 

How to Make the Most of a Failed Business Strategy

 

In the world of entrepreneurship, there are times when your strategy is going to fail. Obviously, your goal is to minimize this is much as possible and work as hard as you can to make a strategy work so that it doesn’t fail. But sometimes, there is nothing you can do to avoid it and you must cut your losses and move on. But before you go on to the next opportunity, you should know how to make the most of a failed strategy and learn from it so you’ll be better in the future.

 

Find out Why It Didn’t Work

 

Your first task is to find out why the strategy didn’t work. This might be difficult but it will be vital to not making the same mistake in the future. If you just shrug your shoulders and move on, you could make the same mistakes in the future that caused the strategy to fail. But if you know what mistakes you made, how to fix them or avoid them in the future, you’ll have a big head start towards connecting to new opportunities. Keep in mind, it is usually a combination of several factors that make a strategy fail and not just one single problem.

 

Don’t Let Discouragement and Negativity Keep You from Moving Forward

 

Just because a business strategy failed doesn’t mean that you, personally, are a failure. In fact, the very fact that you failed shows that you’re willing to take a risk and put yourself out there. Most successful people fail several times before they get it right. If they had stopped after one or two failures they would’ve never gotten to the point they are today. A good example of this is novelist Stephen King. He had hundreds of rejection slips posted on his wall before finally getting published and now he’s the most successful novelist of the 20th century.

 

Find out What Did Work

 

Finally, you’re going to break down the strategy as you’re looking for reasons that it failed and find out what things did work. You can use those same things in the future when you’re ready to begin a new strategy. Knowing what worked and what didn’t can be a powerful asset in your next endeavor and understanding what actually did work can teach you just as much is figuring out what didn’t work about a strategy.

 


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