4 essential keys to effective affiliate marketing

Part 1: The Basics of Affiliate Marketing

  • ✓Affiliate marketing is a great way to boost your revenue while reaping all the benefits of reaching a wider audience for your site.
  • ✓ The affiliate marketing arrangement between a site owner and an advertiser can be very lucrative and can be instrumental in taking your business to a higher level by selling more products and services.
  • ✓ A simple explanation of affiliate marketing is that it’s an arrangement between an online marketer’s website and an affiliate’s (associate) web site where one party pays the other a commission to drive traffic to the site.
  • ✓ The agreement between the merchant and another web site owner are usually arranged in the following ways: Pay per sale, pay per click or pay per lead.

    Becoming an Affiliate

  • Join an independent affiliate organization.
  • Apply directly to an advertiser.
  • Making Affiliate Marketing Work For You

    ✓ You can’t just post an ad for an affiliate offer on your site, sit back and hope the commissions will come rolling in.

  • ✓ You have to make a stab at knowing what the affiliate industry is all about and how best to optimize it for your needs.
  • ✓ Some other things you should take into consideration before becoming an affiliate marketer include the following:
    • Who is your audience?
    • Promote what you love.
    • Learn from the experts.
    • Attract customers with content.

✓Affiliate marketing is based on making sales that benefit your audience and those who advertise on your site. After your strategy is created, you’ll need to review the performance of the ads on a continuous basis.

Part 2: Learning the Lingo of Affiliate Marketing

  • Above the fold – A section of the website that a visitor sees on the browser before having to scroll down.
  • Affiliate agreement – An agreement that clearly states the legalities, expectations and rules for both the merchant and the advertiser.
  • Affiliate program – An agreement between a person (affiliate) and a merchant that encourages referrals to products and services by involving revenue sharing.
  • Cookies – Used by websites across the net, cookies are used to identify a user that visits a site and track the conversion.
  • CPA (Cost-Per-Action) – A platform where the merchant pays for individual actions taken by the visitor after viewing an affiliate’s ad.
  • CPC (Cost-Per-Click) – The amount to be paid for an individual click on an advertisement.
  • CPL (Cost-Per-Lead) – A platform used by merchants to pay affiliates for every qualified lead sent to their sites.
  • CTR (Click-Through-Rate) – a way of knowing the percentage of visitors to your site who click through from a link contained in an ad from an affiliate’s site.
  • Indie Program (Independent Affiliate Program) – An affiliate program run by a merchant that uses affiliate soJware rather than an affiliate network.
  • PPC (Pay-Per-Click) – A platform in which the merchant pays a commission for each click from an affiliate’s website to theirs.
  • ROA (Return-On-AdverAsing) – The amount of money made from a particular advertising campaign.
  • ROI (Return-On-Investment) – A method of calculation that tells you how much gross profit you made from running a sales or promotion campaign.
  • ✓ Squeeze Page – A web page dedicated to a desired sale or conversion (sign up, etc.).

Part 3: A Beginner’s Checklist of Affiliate Marketing Tasks

Select a Niche

  • Find an Offer You Want to Promote
  • Targeting Traffic to a Blog or Website
  • Blog About Products or Services that You’re Promoting.
  • Add Affiliate Links to Your Content

    Setting Yourself Up for Affiliate Marketing Success

  • Build Trust.
    Be Above-Board in Your Actions
    Meet the Needs of Your Audience
    Select Your Promotions Carefully
    Always be relevant and up-to-date
    Be patient
Consider offering unique incentives to beat the competition

Part 4: Final Thoughts about Affiliate Marketing

  • ✓ Affiliate marketing may seem daunting to newcomers, but it really isn’t when you consider the amazing technology we have today.
  • ✓ The bottom line is that it takes patience and diligence to become a successful affiliate marketer.
  • ✓ There are no shortcuts.

 

If you know affiliate marketing is the next revenue stream you’d like to add, check out the affiliate marketing program offered for TweetBoss.

7 Reasons why you fail to meet your goals

 

Why do you see other people realizing their dreams right and left, while you struggle to do so? It’s not that you are lazy. You have put in plenty of time, read all the goal setting books and taken courses.

 

If you are spending a lot of time and energy chasing your dreams, you are to be congratulated.

 

This means you don’t mind working hard to attain a result that is valuable and important to you. What may have slowed you down on the path to realizing your dreams are the following 7 common reasons why people fail to meet important goals they have set for themselves.

 

1 – You set goals that were impossible for you to achieve. If you are a one-man, or one-woman shop and your goal is to make five figures daily working 10 minutes per day, it’s going to be difficult to achieve your goal. Your goals should be challenging, but actually achievable.

 

2 – You think of your goals as negative statements. The human subconscious is what works on your goals. It doesn’t understand negative thoughts. If you set a goal of “not being a loser at closing sales”, your subconscious hears “being a loser at closing sales”. Profess your goal as a positive statement, such as, “I enjoy closing sales, it’s a win-win!”

 

3 – Your goals are not written down. There are countless stories of people that achieved their goals after writing them down. Don’t underestimate the power of writing out your goals and reviewing them daily, or at least weekly .

 

4 – You’re not measuring your progress. If you don’t know where you’re going, and how far you’ve gone, how do you know when you get there? Break a large goal into smaller goals. Recording your progress improves your chances of success.

 

5 – You don’t celebrate small victories. The huge bonfire of achievement that is the accomplishment of your goals must be built up slowly. Give yourself periodic encouragement as you achieve small victories on the way to your major goal. This continually stokes the fire of your desire which gives you the willpower and determination to realize your dreams.

 

6 – You are in an environment which is not conducive to you achieving your goals. If your family, coworkers, friends and neighbors are not supportive of your dream achieving efforts, all your work may be for nothing. The same can be said of your physical environment.

 

7 – Your goals are too vague. Setting a goal to “be rich” will probably never be achieved. Change that goal to” I will learn $120,000 per year as a copywriter in the health and wellness industry within 2 years” is very precise. Your achievement of this laser targeted goal is much more possible. 

3 mistakes to avoid when marketing your business

 

Three Mistakes to Avoid When Marketing Your Business

There are lots of ways that you can market your business, but one thing you want to keep in mind is that it’s easy to make mistakes if you haven’t ever marketed before. Here are three mistakes to avoid when marketing your services.

 

If you’re going to market, you definitely shouldn’t go with the cheapest option that you have. As the saying goes, cheap things are not good, good things are not cheap. If you want effective marketing find out what is working for other people and use it even if it costs a little extra money. You will find that it is definitely worth it in the long run and you might get enough short-term results to make it worth it as well. You wouldn’t want the cheapest doctor or dentist in town working on you, and you don’t want the cheapest marketing strategy and tools either.

 

Another problem businesses encounter when it comes to marketing is that they just randomly pick a platform and start throwing money at it. What you should do, is make sure that a marketing method is actually going to work for your particular business and the other people have had results with the same type of marketing. Check out some expert advice on marketing in your particular niche, and get with other people that do the same thing that you do for recommendations.

 

Believe it or not, the biggest mistake that service providers make is that they don’t do any marketing in all. Somehow they think that the word can get out there without them actually taking an aggressive role to spread the word. If you don’t have all the work you can handle right now, you should be marketing your business. Even if you don’t have a huge budget there  are ways that you can market that will get you major results.

If you need help developing your Twitter Marketing Strategy, contact one of our Client Care Specialists today to discuss how TweetBoss can help you get more followers on Twitter.

5 Twitter Success Tips You May Not Know

Let’s keep this short and sweet. Just like our favorite social media platform, sometimes less is more. Today I will share some top tips for Twitter success.

- Shorter is better – did you know that you can increase engagement by keeping your tweet under 140 characters? It’s true.

- Engage with people and businesses you follow – see something funny or insightful on your feed? Even if it has nothing to do with your business, engage! Let people know there is a real person behind the brand.
- First things first – the first hashtag you list is the most important. And keep those hashtags to 3 and under!
- Work on the weekends – Does your Twitter feed die on the weekend? That’s unfortunate, because that’s when your potential customers are really paying attention.
- Have a question? Tweet it! – Post a question and watch your engagement blow up! Remember, Twitter is a social media platform, so allow your followers to be social with you.

 

Of course handling your Twitter feed and followers is easy once you have the right automation software. Tweetboss is the best way to take the worry and strain out of keeping in contact with your customers.

What are your sure-fire Twitter success tips? Drop them in the comments below!