Better Emailopen Rates

 

 

Email campaign success is based on higher open rates. But how do you do that? How do you get those higher open rates?

 

What’s the first thing you notice when looking in your inbox? The sender? Sure. But what grabs your attention is the subject line.

 

So, make sure that subject line pops. It has to be an attention-grabber because you have about 1.5 seconds before your reader scans the next subject line. Create motivation for the reader to open your email with creativity. Your brand has to jump off the screen. Make sure the expectations readers have for your brand are reflected in that email. If your company is known for providing the best soap in the industry, what is a creative way to hammer that point home with every subject line? What will the reader miss out on if they fail to open your email?

Next we come to the content of the email. Originality and value should be your main points of focus when crafting the content of your email.

 

Are your readers variable, potential or eager in relation to your company? No matter what category they fall into, you have to appeal to most if not all of them with one email. A big task, but it is certainly one worth the effort on your part.

 

Your email list should be of high quality. Yes, the content of your email should be of high quality, that should go without saying. But is your list healthy and well-maintained? This is critical if you want to increase your open rates. Bring your inactive list members back into the fold by offering interesting incentives. Make it a practice to cull your list. A well-pruned list is a healthy one.

 

Are you hammering your list with frivolity? If so, stop immediately. Look at the frequency of your emails. You know that you have a packed schedule and don’t have time to read all of the emails flooding your inbox. Respect your email list members in the same manner. Email when it is necessary, not because you’re following some arbitrary schedule.

 

The bottom line is each of the tasks listed will be a great help in achieving higher open rates for your emails. Take the time to improve each area and higher open rates will be your reward.

Productivity Killers

 

Perfectionism, procrastination, and paralysis — one often leads to the next, in a vicious cycle, especially on large, long-term projects with no clear deadlines.  Let’s look at each part of this cycle, and explore some concrete steps that you can take to disrupt the cycle.

 

Perfectionism

Perfectionism can be defined as striving towards impossibly high goals.  Perfectionists are caught in a trap; they can never be good enough. They engage in rigid, black or white thinking about their own performance — if it isn’t perfect, it’s horrible.

 

Ironically, perfectionists often achieve a product that is far less than perfect.  Sometimes, their performance is mediocre.  In contrast, those who aim for more realistic goals can outperform the perfectionists.  How can this be? Overly high standards causes the perfectionist to wait until the last minute, then rush to do something, anything. Does this sound familiar? The more relaxed realist, in the meantime, is able to put an effort in earlier, over a more prolonged period of time, with more chance to let time and subsequent changes or editing improve the final product.

 

Procrastination

When you believe that your next project should set the world on fire, you are setting yourself up for failure.  At some level you know that this level of achievement is unlikely.  You lose your energy and excitement for your project.

 

On a football field, when the coach yells at the team that they are a bunch of @$#% for playing so poorly, the players may play better.  That is because they are enraged at being humiliated and they can use the rage to batter their opponents.  This doesn’t work in other spheres!  Criticism, whether from your boss or your own inner critic slows you down, and interferes with your thinking process.

 

It is so easy to put off the next step of your project when thinking about it makes you experience unpleasant feelings.  So you procrastinate.  I’ll get started tomorrow, and work twice as hard. But it’s hard for you to ignore the fact that you are not living up to your own high expectations for yourself I’m lazy, I have no will power.

 

As time goes on, everything grinds to a halt.  That leads us to the third P.

 

Paralysis

You do absolutely nothing on the very project that is most important to you.  This is devastating for your self-esteem, and very discouraging.  It’s hard to plan your next project when you failed to complete your last one.

 

How to Avoid the 3 Ps

There are steps that you can take to avoid falling into the vicious cycle of the 3 Ps.

  • Become aware of the perfectionistic inner voices in your head (no, you’re not crazy.)  You can’t learn to ignore them if you don’t know that they’re talking to you.
  • Learn how to answer them back (don’t do it out loud or you know, people will think you’re crazy.)  An example would be, OK it’s not my best work but at least I’m finishing it.
  • Look for role models who are satisfied with good enough.  Note how they get things done and are not looked down on by others.
  • Set up realistic goals.  One way to tell if a goal is realistic is if you can actually do it.  For example, Read two articles and write for 15 minutes before 5:00 tonight, is a realistic goal.  Read two articles and write for 6 hours and write 10 pages before 5:00 tonight is not a realistic goal.
  • If you have reached the third P, drastic steps are needed.  Talk to a trusted friend, find a ‘project buddy’, or seek coaching. Do Not Give Up –it is very possible to get yourself out of the paralyzed state and back to productivity with just a little help.

 

A Final P.  Or Maybe Two

 

Productivity

Start with baby steps.  Do a little every day.  As you observe your own productivity, however small it may be, you will start to feel better about yourself.  You were capable all along—it was just that your unrealistic expectations stopped you from functioning optimally.  Eventually your productivity will start to look like Progress.  And that’s the last P for today.

 

 

 

 

 

value is keyThe secret to being successful on social media?

Delivering value.

 

Maybe this is obvious to you. Perhaps it’s really confusing. Either way it’s undeniable.

 

Here’s how a lot of businesses use social media; they set up their accounts and when they remember, post to them. Since they aren’t posting regularly, potential customers don’t consider their brands to be consistent. When some businesses do post, they only talk about their products or services.
You’ve probably seen these kinds of social media pages in the past. They say things like:

“My new program is the best in the industry!”

“Check out my new range of cosmetics!”

“I’m having a sale!”

The thing you have to ask yourself then is: why would anyone want to read that? What incentive are you giving for following your page?

 

This is something that a lot of businesses simply forget about: in order to get people to listen to them, they need to be offering something in return. Here’s a question for you –  would you follow your own page?

Offering a Service

The solution is to turn your thinking on its head and to change the way you approach social media. Instead of thinking of this as a chance to promote yourself, think of it as a chance to provide an additional free service to your audience. This should be the same audience you’re trying to monetize but in this case you’re offering something completely free whether that is information, entertainment, news or inspiration. Either way, people need to look forward to your posts and they need to know what to expect.

Maybe you sell fitness products? In that case, you could provide a good service to your audience by posting new workout ideas or inspirational quotes every day. Maybe you sell clothes? In that case how about posting images of outfits to give people ideas?

Then, when you want to make a sale, you offer a genuinely exclusive discount. You have the ears and the trust of your audience and now you’re providing a limited time and exclusive opportunity. That’s how you influence through social media!

So, how do you plan to actively make social media work for you and your potential customers?