Email campaign success is based on higher open rates. But how do you do that? How do you get those higher open rates?
What’s the first thing you notice when looking in your inbox? The sender? Sure. But what grabs your attention is the subject line.
So, make sure that subject line pops. It has to be an attention-grabber because you have about 1.5 seconds before your reader scans the next subject line. Create motivation for the reader to open your email with creativity. Your brand has to jump off the screen. Make sure the expectations readers have for your brand are reflected in that email. If your company is known for providing the best soap in the industry, what is a creative way to hammer that point home with every subject line? What will the reader miss out on if they fail to open your email?
Next we come to the content of the email. Originality and value should be your main points of focus when crafting the content of your email.
Are your readers variable, potential or eager in relation to your company? No matter what category they fall into, you have to appeal to most if not all of them with one email. A big task, but it is certainly one worth the effort on your part.
Your email list should be of high quality. Yes, the content of your email should be of high quality, that should go without saying. But is your list healthy and well-maintained? This is critical if you want to increase your open rates. Bring your inactive list members back into the fold by offering interesting incentives. Make it a practice to cull your list. A well-pruned list is a healthy one.
Are you hammering your list with frivolity? If so, stop immediately. Look at the frequency of your emails. You know that you have a packed schedule and don’t have time to read all of the emails flooding your inbox. Respect your email list members in the same manner. Email when it is necessary, not because you’re following some arbitrary schedule.
The bottom line is each of the tasks listed will be a great help in achieving higher open rates for your emails. Take the time to improve each area and higher open rates will be your reward.