Top 10 mobile marketing tips


Top Ten Mobile Marketing Tips


  1. Everything that can be done on your website needs to be available on mobile.
  1. For mobile marketing, keep your messages short and to the point. Screen space is sparse.
  1. Don’t overlook email. Most people are checking email on mobile devices so consider how your customers are reading them before you format them.
  1. Remember: Social marketing is mobile marketing.
  1. Discover a problem your audience has that can be solved with a simple mobile app. Then you’ll always be with your customers.
  1. Incorporate mobile into your live events using a texting service like
  1. Over 70 percent of the population uses mobile devices. Because of this, you should delegate some of your advertising dollars toward mobile.
  1. Start thinking of mobile as your “go-to” media before you think of your website design on a desktop computer. Mobile first, everything else after.
  1. Even if you have a physical store, mobile is still going to be a factor in your displays. Most shoppers today have some form of mobile scanning device to check deals and prices.
  2. Google changed their algorithm to ensure that mobile sites rank higher in search results. Why? They did it because most customers use mobile.



Bonus tip

Brands need to focus more on mobile since more people are using mobile than are using desktops.

all points lead to your website



How to Bring Different Types of Leads to Your Websites

Talk of leads is something that comes very much from more traditional businesses settings. A ‘lead’ is a term that specifically comes from sales and marketing and generally describes a contact that a business is going to call or email in order to try and encourage sales.

But today a lot of business is conducted online. As such, leads take on a slightly different form and although the basics are still true, the way you interact with these potential customers will be different.

For example, a cold lead – someone who fits your target demographic but hasn’t had any interaction with you yet – is normally someone whose number a business has bought and who they are then going to try and contact by cold calling. If your business is online, though, then that cold lead is more likely to be someone who has just landed on your website.

When you’re online, in other words, you have different methods of acquiring leads in the first place. What’s more, the manner in which you acquire your leads is actually going to impact on the type of lead you have.

For example…


When you use SEO (search engine optimization) to promote your site, you are trying to get that site to rank for a particular keyword. Depending on the keyword you choose, you may be able to attract pre-qualified sales to your site.

How does this work? Simple: if your keyword refers to buying a product (‘buy hats online’) and that is what you want to sell, then the people coming to your website are demonstrating an interest in buying your wares. This is the definition of a qualified sale and that means you can very likely convert those leads into paying customers with just a little more effort.


Conversely, if you get someone to your site using PPC on Facebook, then they are going to be cold leads. But not all cold leads are made equal and you can make the argument that these are particularly desirable cold leads in that they’re going to be highly targeted. That’s because you can use the filtering on Facebook to show your ads only to people that precisely match your target audience.

Conversely, AdWords allows you to target specific keyword searches in Google meaning you can bring in qualified sales. Better yet, using remarketing you can target people who have been to your site and actually viewed your products!


What is your plan to bring new leads to your site this quarter, and turn them into hot leads?

business growth essentials


If your business isn’t growing then it is failing. If you aren’t moving forward then you are moving backwards. Once you have the right people in place and have developed a good customer base your company should focus on continual growth. There are lots of ways to promote growth in your company and the specifics will be based on your particular business. For example, growth for a retail business may mean opening a new store front or developing a new product line. Growth for an IT company could be purchasing or developing a new system. Whatever your company does you need to figure out ways to expand it. This goes beyond just figuring out ways to earn more money.

Creating Strong Business Relationships

Creating business relationships that are strong is the foundation of growing your business. Customers, clients, suppliers and business associates are the life blood of your business’s growth. You simply cannot forge ahead down the path to success without these helpers, which means you need to develop long-lasting and meaningful relationships with them. These relationships are established on trust and honesty.

Communicate often.

Communication between your business contacts is extremely important. This is especially true of your customers and your suppliers. These contacts rely on you to tell them what is going on, which includes letting them in on any problems you are experiencing. Communication should be a top priority for your business relationships.

Meet deadlines.

When a customer deals with your business they expect you to hold up your end of the bargain and deliver on your promises. This certainly means meeting your deadlines. When you promise something to a customer or supplier, you want them to consider your word as your bond. Not having to worry if your business will fulfill its requirements builds trust with customers.

Try to prevent surprises.

Customers and clients generally don’t like surprises; especially if the service your company provides has a direct link to their livelihood. While it may not be possible for you to prevent unwanted things from happening, being honest with your customers and maintaining communication with them regarding what is going on can help you to eliminate unwanted surprises.





How to Make the Most of



How to Make the Most of a Failed Business Strategy


In the world of entrepreneurship, there are times when your strategy is going to fail. Obviously, your goal is to minimize this is much as possible and work as hard as you can to make a strategy work so that it doesn’t fail. But sometimes, there is nothing you can do to avoid it and you must cut your losses and move on. But before you go on to the next opportunity, you should know how to make the most of a failed strategy and learn from it so you’ll be better in the future.


Find out Why It Didn’t Work


Your first task is to find out why the strategy didn’t work. This might be difficult but it will be vital to not making the same mistake in the future. If you just shrug your shoulders and move on, you could make the same mistakes in the future that caused the strategy to fail. But if you know what mistakes you made, how to fix them or avoid them in the future, you’ll have a big head start towards connecting to new opportunities. Keep in mind, it is usually a combination of several factors that make a strategy fail and not just one single problem.


Don’t Let Discouragement and Negativity Keep You from Moving Forward


Just because a business strategy failed doesn’t mean that you, personally, are a failure. In fact, the very fact that you failed shows that you’re willing to take a risk and put yourself out there. Most successful people fail several times before they get it right. If they had stopped after one or two failures they would’ve never gotten to the point they are today. A good example of this is novelist Stephen King. He had hundreds of rejection slips posted on his wall before finally getting published and now he’s the most successful novelist of the 20th century.


Find out What Did Work


Finally, you’re going to break down the strategy as you’re looking for reasons that it failed and find out what things did work. You can use those same things in the future when you’re ready to begin a new strategy. Knowing what worked and what didn’t can be a powerful asset in your next endeavor and understanding what actually did work can teach you just as much is figuring out what didn’t work about a strategy.


it's in the list (1)


It’s in the List

There are two types of email list systems available for every business out there. Depending on the type of business you have, you can choose to utilize an announcement list or a discussion list.

Announcement Lists: Letting Your Clients Hear From You

This is also known as a “one-way” list since it is only the list owner or authorized senders who can send messages, alerts, and publications to the subscribers.

Whether you are running a small business just taking root or a well-established firm, you would benefit well by using announcement lists to send any of the following to your present and would-be clients:

  • Newsletters
  • News alerts
  • Product announcements
  • Press releases
  • Promotional offers

Discussion Lists: Letting Your Clients Interact and Grow

This list is exactly the opposite of an announcement list since this allows both the list owner and the subscribers to send messages.  As such, even subscribers will be able to interact with each other.

A discussion list not only builds the owner-client relationship but the client-client relationship as well. This is much beneficial for enterprises along the lines of the following:

  • Online forums
  • Technical support forums
  • Interest groups
  • Social networking sites

This type of email list also works best when trying to get feedback from clients, or working with a team in a collaboration project.

The use of an email list can help propel any business forward, helping you and other businesspersons realize your aspirations of a successful and thriving enterprise.



In general, there are five major benefits that one can enjoy once the use of an email list is employed.

Full control of the List

One of the benefits of an email list is that the list owner has the freedom to choose which data to send to their subscribers. In addition, you can control most aspects of the list like moderating messages, subscribing and unsubscribing people, archiving messages and many other features.

Send Messages at Lightning Fast Speed

Whenever you come up with a totally irresistible offer or promo, the first thing you would want to do is to send them out to your clients as quickly as possible.

With an email list, you could send messages, promotional items, special offers, and whatever you want to in minutes.

An Automated System

One thing that you will surely appreciate is the fact that this system is fully automatic through the use of an AutoResponder.

Here, you can choose and organize which objects you will send your subscribers and leave it like that. For example, you can arrange that this week your clients will receive a newsletter, then next week it’s a free video, and then the week after that a free coupon.

The AutoResponder keeps sending these things automatically and all you must do is add more of the stuff that you know your subscribers will love.

Check on Your Clients

Another great thing about email lists is that you can employ the services of tracking companies to help you monitor your clients and subscribers. This allows you to gain better insight about what links they click, what offers and promos work for them, how many of them open your emails, and so much more.

By knowing what your clients and subscribers want, you can come up with different ideas and platforms to give them what they came looking for.

Remember, if you don’t know what your clients want, then you won’t be able to give it to them. And if you don’t deliver, you might as well say bye-bye to your business.