It’s in the List
There are two types of email list systems available for every business out there. Depending on the type of business you have, you can choose to utilize an announcement list or a discussion list.
Announcement Lists: Letting Your Clients Hear From You
This is also known as a “one-way” list since it is only the list owner or authorized senders who can send messages, alerts, and publications to the subscribers.
Whether you are running a small business just taking root or a well-established firm, you would benefit well by using announcement lists to send any of the following to your present and would-be clients:
- News alerts
- Product announcements
- Press releases
- Promotional offers
Discussion Lists: Letting Your Clients Interact and Grow
This list is exactly the opposite of an announcement list since this allows both the list owner and the subscribers to send messages. As such, even subscribers will be able to interact with each other.
A discussion list not only builds the owner-client relationship but the client-client relationship as well. This is much beneficial for enterprises along the lines of the following:
- Online forums
- Technical support forums
- Interest groups
- Social networking sites
This type of email list also works best when trying to get feedback from clients, or working with a team in a collaboration project.
The use of an email list can help propel any business forward, helping you and other businesspersons realize your aspirations of a successful and thriving enterprise.
In general, there are five major benefits that one can enjoy once the use of an email list is employed.
Full control of the List
One of the benefits of an email list is that the list owner has the freedom to choose which data to send to their subscribers. In addition, you can control most aspects of the list like moderating messages, subscribing and unsubscribing people, archiving messages and many other features.
Send Messages at Lightning Fast Speed
Whenever you come up with a totally irresistible offer or promo, the first thing you would want to do is to send them out to your clients as quickly as possible.
With an email list, you could send messages, promotional items, special offers, and whatever you want to in minutes.
An Automated System
One thing that you will surely appreciate is the fact that this system is fully automatic through the use of an AutoResponder.
Here, you can choose and organize which objects you will send your subscribers and leave it like that. For example, you can arrange that this week your clients will receive a newsletter, then next week it’s a free video, and then the week after that a free coupon.
The AutoResponder keeps sending these things automatically and all you must do is add more of the stuff that you know your subscribers will love.
Check on Your Clients
Another great thing about email lists is that you can employ the services of tracking companies to help you monitor your clients and subscribers. This allows you to gain better insight about what links they click, what offers and promos work for them, how many of them open your emails, and so much more.
By knowing what your clients and subscribers want, you can come up with different ideas and platforms to give them what they came looking for.
Remember, if you don’t know what your clients want, then you won’t be able to give it to them. And if you don’t deliver, you might as well say bye-bye to your business.