Getting noticed online is only possible if viewers are clear on what they are viewing. Putting up ambiguous posts on Twitter will not help to ensure your target audience nor will it ensure a successful presence on social media.
Here are some points to consider in ensuring your posts on Twitter are clear and understood:
- Deciding and designing the material to be published must follow one theme. When the content posted does not correspond with promotional tone then it can be rather confusing. Therefore, the theme should be decided even before the actual designing of the posting is started.
- Understanding what the desired end goal is, contributes to the tools and formats that will eventually be utilized. When your goal is clearly identified, then you’ll feel confident in choosing the correct tools to get that content out to your public.
- Besides posting content, it is also important to provide information on the actual supporting freebies, promos, possible back links, and any other content that would function as an advantage to the visitor to your site.
- Your Twitter posts should also be very clear in the actual visual presentation style so that the viewer will immediately be able to identify with the content without having to resort to multiple clicks and long winded reading material.
Besides doing all the above using Twitter to get the posts to the target audience is also something that you should give serious consideration.
Your promotional plan and strategies should comfortably merge into the same theme. This should, in turn, have the overall focus of your primary goal, which is to increase your social media profile to increase your audience and then, eventually, your customer base.
You may not realize it, but your mindset plays a crucial role in your customer service. It can make the difference between repeat sales and customers that never want to do business with you again. Here are three key ways your customer service is affected by your mindset:
1. How you approach customers
Have you ever checked out a big chain store with a cashier that didn’t talk to you? As a customer, you sensed the cashier was only serving you to make money. It probably didn’t make you feel great.
Contrast that experience with a cashier that pauses to look you in the eye and greet you. She may ask about your day or offer to help you if you didn’t find everything you were looking for. That’s good customer service and it starts with a willingness to serve the customer.
2. How you handle conflict
Customers that feel wronged will talk about their experience to anyone who will listen. Since profits can come down to word-of-mouth referrals, this can seriously damage your business.
An example of a business owner with a negative mindset – do you often feel annoyed by questions your customers ask you? Do you secretly wish you could ignore customer service (and the customer) altogether and just get on with the sale? But with a positive mindset in place, you’ll listen to what your customer is saying, validate their feelings, then offer a solution that works for both of you.
3. How you follow up
A sale isn’t the end of the customer service experience. It’s only the beginning. Smart business owners follow up with their customers after purchases. They ask if there were any problems with the transaction and double-check that their customers have everything they need.
Mindset plays a huge role in how you handle customer service. If you have a positive mindset, your customers are more likely to enjoy their experience with your product or services.