4 Tips forCreating Winning Facebook Ads
No matter where you look for advertising opportunities, Facebook is ranking in at number one. Why? Well, it’s more efficient and the potential just keeps increasing by the day. Most advertisers take full advantage of using the platform to reach millions of active users on a regular basis, to grow their businesses and increase sales.
Think about it this way, it takes a person an average of seven times to view an ad before taking action. And recent studies show that when an audience is frequently seeing an ad for just three seconds several times a day, there’s a good chance of that ad grabbing their attention to the point where they actually click on it. The frequency in seeing ads pop up is of course
based on certain factors such as demographics and bidding, but overall the potential is there.
So, the question is: How do you get in front of your audience with a winning campaign? Truth is, you have the opportunity to get even the smallest piece of the pie no matter what niche or industry you’re in. You might think the market is saturated when it comes to your competition, but the more the merrier. What grabs people and gets them interested is far more important than anything else with ad campaigns.
Here are some ideas for getting noticed and winning with Facebook advertising.
1. Lean into your market. Facebook is global, no question about it. And even though your potential reach is huge, you can’t be everything to everybody. If you take a look at some demographics
such as ethnicity, age, sex, gender, and location, you’d have a ton of work on your plate if you tried to serve all of these people. We’re talking millions of people here. Breaking this down so that you are targeting the right people, is the key to having success with advertising.
2. Have a solid objective. You have to make a decision about what you’ll be paying for. Is it brand awareness? Is it website traffic? Is it page likes? Have your goal in mind before creating the ad so you know what your budget will be used for. Create multiple ads if you need to do some testing. Target different pages that are in the same or similar niche as you to reach that audience The possibilities are endless. Sometimes people don’t know they need what you have to offer until they see it. Make your ads enticing and interesting enough for people to click!
3. Keep tracking your progress. You don’t want to waste your advertising dollars. Track your ads’ progress or lack thereof by checking in on them daily. You don’t have to watch them like a hawk, but make sure you’re getting some kind of engagement. If you’re not getting any action takers, you might want to think about tweaking your ads minimally. It doesn’t hurt to change a word or two and see if that helps. Give yourself some time. Two or three days of an ad not working for you is enough to make some changes or kill the ad altogether.
4. Stand out from the norm. With tons of ads rolling through your feed every day, you know how competitive it can be. There are a lot of advertisers in the same niche, so it’s bound to happen. The good news is, it’s ok. There’s enough room for everyone, but everyone won’t stand out. Use this to your advantage. Look at what your competition is doing and figure out how you can do something different. The more original you are, the better. Your goal is to be noticed and visible in the eyes of your target market. Do what it takes to make a difference.
As you can see, there are many things to consider in advertising on a platform such as Facebook. Hopefully, these tips were helpful in guiding you on how to advertise with a winning campaign.
Remember, the most important thing you can do to make your amazing offer shine is to make it noticeable and attractive to your audience.