6 Twitter Marketing Tips for Businesses


6 Twitter Marketing Tips for Businesses
Twitter Marketing Tips

Used correctly, Twitter can be a goldmine for generating leads, traffic and sales. In this post we count down the top 6 twitter marketing tips businesses can use to use twitter to its full potential.

Twitter marketing tips

#1  Tweet summaries, not headlines

Often, when businesses tweet blog posts or other content they default to the easy (read: lazy) option: Simply tweeting out the blog post title. This can often seem like the most sensible option, especially considering twitter’s character limitations. However, if actually getting people to click on your link is your goal stay away from the easy choice. Rather than simply posting the blog title with a link, briefly summarize the blog post in a way that will grab your follower’s attention.

Twitter marketing tips

#2 Use Images in Tweets

Twitter is a great tool for short text messages, but if all you are tweeting out is text you are missing out on twitter’s full potential. Tweets that include images are known to increase follower engagement, so why not include images to your tweets? Not a graphic designer? No worries, you can create really high quality custom images with Canva’s free graphic design tool. Its a great and easy to use tool for the design challenged.

Twitter marketing tips

#3 Utilize Twitter’s Search function

Your business lives on reaching the right people (your target market). What if I told you that you could find all the people that are actively expressing interest in what you offer? Well, with Twitter’s search function you can. You see, the thing is, people tweet all sorts of things, and often those things are directly related to your business. Say, for example, you offer hair care products. You could use Twitter’s built in search feature to find all people who have mentioned that they were “looking for a new conditioner”. Don’t believe me, try it out. After finding these twitter users, you can follow them, and tactfully mention your offer. It’s really that simple.

Twitter marketing tips

#4 Automate repetitive tasks

Searching and Tweeting all day can be time consuming. However, you can automate both with a tool like TweetBoss. Using marketing automation tools such as TweetBoss, not only free’s up your time, it saves you money. Rather than paying for expensive social media ads, you can reach customers for less than you’re probably paying for ads per week.

Twitter marketing tips

#5 Follow bloggers and press members

Just launched a new product or service? Got a cool event coming up? Wouldn’t be great if you could tap into the networks of people with large followings? Well, you can. Just make it a habit to follow the bloggers and members of the press that produce the content you read (and that is related to your industry). Generally, journalists and bloggers include their twitter handle in the articles they produce, so it is pretty easy to connect with them directly. Once you build a rapport with your favorite bloggers/journalists, you will be in a good position to ask them to cover your business/product or service.

Twitter marketing tips

#6 Connect with industry leaders

Not only should you be connecting with bloggers and journalists, you should also be connecting with other people within your niche. Connecting with the most influential members within your niche opens up a wide range of potential benefits. Some of those benefits can be: getting your content shared to their followers, forming new partnerships, and more. But remember, relationships with influencers should be reciprocal. So, before you ask an influencer to help you out, be sure to ask how you can help them first.

Before you go, download our free Twitter Marketing Guide.

Twitter Marketing Strategy - Free Guide


  1. Great article of must use items. I was not aware of Tweet Boss so I am going to check it out after I complete this comment. I am looking down at your recent posts so I am gonna check them out too. Thanks for all the insights. Excellent.

  2. I have been trying to tweet summaries for a couple months now. It really does help with engagement. More retweets and conversations. Greats tips here.

  3. When tweeting a piece of content, the social sharing button’s default is “tweet the blog post’s title”. When I read your post here, it got me thinking, and actually I was reaffirmed that it would be better if we will rewrite the default tweet words. Thanks for sharing this. It showed us new ways, better ways of doing things.

  4. Great suggestions. We have to assist one another and it certainly takes more than placing a link on Twitter. It’s not always easy to provide description because of the limited charactets.

  5. Great list, I really like #5 make real connections with bloggers and publishers are a great way to build following.

  6. Good article! I need to have a look at tweetBoss. Thanks for sharing!

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