Accessibility is important to your prospects and customers. So few marketers are truly open to hearing from their customers and when it happens, word spreads and you cultivate the right kind of reputation.
Many marketers put up a wall between themselves and their online audience. They don’t engage in blog comment discussions once a post is created. Even Seth Godin himself doesn’t even allow comments on his blog anymore – and he’s always talking about developing a loyal tribe.
So it’s good to see marketers who are there for their audience and who take time to interact with the people who need and want their help. There are even some marketers who create a help desk so that tickets are opened, rather than a simple email sent.
Of course that’s an option for you, and it might even be necessary if you have a lot of technique elements to your site, but it means a lot when your reader can just contact you – and get a response from you, not a virtual assistant that you’ve hired – or worse – made up to make it look like you’re more important than you really are (it happens).
The best way to be accessible as a leader in your niche is to do the following:
- Respond to people on social networks like Twitter, G+, and Facebook.
- Respond to blog comments whenever you go in to approve them.
- Reply personally to your emails.
- Open comments up on things like YouTube videos to show you care about feedback.
All of these things take time, yes. But that’s where you can really put a personal touch on your usually sterile online business. Going the extra mile can serve you well as a niche leader. It shows you care.
You don’t have to incorporate all of these elements in one day. It will take some time to integrate them all into your business, and you may have to outsource in some other areas. The point is, be open to finding ways to engage with your audience whenever you can.