4 Tips for Creating Winning Facebook Ads

4 Tips forCreating Winning Facebook Ads

No matter where you look for advertising opportunities, Facebook is ranking in at number one. Why? Well, it’s more efficient and the potential just keeps increasing by the day. Most advertisers take full advantage of using the platform to reach millions of active users on a regular basis, to grow their businesses and increase sales.

Think about it this way, it takes a person an average of seven times to view an ad before taking action. And recent studies show that when an audience is frequently seeing an ad for just three seconds several times a day, there’s a good chance of that ad grabbing their attention to the point where they actually click on it. The frequency in seeing ads pop up is of course
based on certain factors such as demographics and bidding, but overall the potential is there.

So, the question is: How do you get in front of your audience with a winning campaign? Truth is, you have the opportunity to get even the smallest piece of the pie no matter what niche or industry you’re in. You might think the market is saturated when it comes to your competition, but the more the merrier. What grabs people and gets them interested is far more important than anything else with ad campaigns.

Here are some ideas for getting noticed and winning with Facebook advertising.
1. Lean into your market. Facebook is global, no question about it. And even though your potential reach is huge, you can’t be everything to everybody. If you take a look at some demographics
such as ethnicity, age, sex, gender, and location, you’d have a ton of work on your plate if you tried to serve all of these people. We’re talking millions of people here. Breaking this down so that you are targeting the right people, is the key to having success with advertising.

2. Have a solid objective. You have to make a decision about what you’ll be paying for. Is it brand awareness? Is it website traffic? Is it page likes? Have your goal in mind before creating the ad so you know what your budget will be used for. Create multiple ads if you need to do some testing. Target different pages that are in the same or similar niche as you to reach that audience The possibilities are endless. Sometimes people don’t know they need what you have to offer until they see it. Make your ads enticing and interesting enough for people to click!

3. Keep tracking your progress. You don’t want to waste your advertising dollars. Track your ads’ progress or lack thereof by checking in on them daily. You don’t have to watch them like a hawk, but make sure you’re getting some kind of engagement. If you’re not getting any action takers, you might want to think about tweaking your ads minimally. It doesn’t hurt to change a word or two and see if that helps. Give yourself some time. Two or three days of an ad not working for you is enough to make some changes or kill the ad altogether.

4. Stand out from the norm. With tons of ads rolling through your feed every day, you know how competitive it can be. There are a lot of advertisers in the same niche, so it’s bound to happen. The good news is, it’s ok. There’s enough room for everyone, but everyone won’t stand out. Use this to your advantage. Look at what your competition is doing and figure out how you can do something different. The more original you are, the better. Your goal is to be noticed and visible in the eyes of your target market. Do what it takes to make a difference.

As you can see, there are many things to consider in advertising on a platform such as Facebook. Hopefully, these tips were helpful in guiding you on how to advertise with a winning campaign.
Remember, the most important thing you can do to make your amazing offer shine is to make it noticeable and attractive to your audience.

Building a List through Retention

Building a List through Retention

When it comes to list building effectively, you should broaden your thinking. Instead of thinking, “I need to find many, many subscribers,” consider whether focusing on “net subscribers” might constitute the best use of your time. That is, think about the number of subscribers you’re gaining minus the number of subscribers you’re losing, and try to maximize that number. Now, you might think, “that sounds great, but what can I do with the concept?” Well, you can start by changing your thinking. If your list is losing dozens of subscribers each week, think more about retaining them, rather than stuffing more of them onto your list. That is, find out why they’re dropping off of your list, and implement strategies to prevent that from happening. Here are a few things I suggest you try:


1. Administer an incentivized survey to people who are leaving your list. Try to find out why they joined, why they’re leaving, and what could possibly change their minds. Additionally, offer them a gift or perhaps $5 for taking the survey. The information you collect from their answers will be well worth the expense.


2. Offer them incentives to stay. After they hit the “unsubscribe” link, have it send them to a page where they are begged to stay and offered various products or services for free. Make sure you also include on this page an option to unsubscribe if they are not deterred.


3. Improve the quality of your content. Instead of trying to retain people who are on their way out, try to prevent people from exiting altogether. You can do this by making continuous attempts to improve your content. Incorporate interviews with experts, links to audio content, links to video content, ebooks, and reports.


So where can you go from here? Start by making some changes to your list content. Improve your content, make it more enjoyable to read, and fill it with higher-value items. After you do that, find out why people are leaving and offer them incentives to stay. If you follow these steps, you should experience a nice bump in your net subscriptions. And you’ll do it all without having to generate more traffic.


set and reach your twitter targets


Getting noticed online is only possible if viewers are clear on what they are viewing. Putting up ambiguous posts on Twitter will not help to ensure your target audience nor will it ensure a successful presence on social media.


Some Tips


Here are some points to consider in ensuring your posts on Twitter are clear and understood:

  • Deciding and designing the material to be published must follow one theme. When the content posted does not correspond with promotional tone then it can be rather confusing. Therefore, the theme should be decided even before the actual designing of the posting is started.


  • Understanding what the desired end goal is, contributes to the tools and formats that will eventually be utilized. When your goal is clearly identified, then you’ll feel confident in choosing the correct tools to get that content out to your public.


  • Besides posting content, it is also important to provide information on the actual supporting freebies, promos, possible back links, and any other content that would function as an advantage to the visitor to your site.


  • Your Twitter posts should also be very clear in the actual visual presentation style so that the viewer will immediately be able to identify with the content without having to resort to multiple clicks and long winded reading material.

Besides doing all the above using Twitter to get the posts to the target audience is also something that you should give serious consideration.

Your promotional plan and strategies should comfortably merge into the same theme. This should, in turn, have the overall focus of your primary goal, which is to increase your social media profile to increase your audience and then, eventually, your customer base.




Analyze Your Entrepreneurial Efforts


When you become an entrepreneur, you have a strong desire to succeed. If the desire to succeed was all that was needed, then the world be filled with nothing but success stories.


But desire alone won’t keep you from failing and you may have experienced countless failures on your entrepreneurial journey. What you need to do is to take a step back and look at what you’ve been doing that hasn’t worked for you.


Once you can identify what’s not working and what you’re struggling with, you can then find success by making changes. You need to understand what’s gone wrong despite your best efforts.


Fear of Failure


Did you know that it’s not failure that keeps people from trying? The world is full of examples of people who failed multiple times and yet ultimately found success. There’s something worse than failing – and that’s fear of failure because often, fear of failure keeps you from even trying anything at all.


There are some solid reasons behind having a fear of failure. No one disputes that. You might be hesitant to put yourself out there because you’re afraid that people are going to laugh at you or your business idea.


Remember that people laughed at Henry Ford, too – and yet he became a well-known success story. You might be concerned that you’ll end up failing and be humiliated. There are countless numbers of online success stories.


There are gurus everywhere online who share their failures with their mailing list and talk about it on their website. They do this because failure was part of the journey, it wasn’t the end of the journey.


You can overcome a fear of failure by learning to recognize it for what it is. Failure is never the end unless you give up. It’s a stepping stone that many people have walked on to reach the success that they dream of having.


Sometimes a fear of failure comes because we’re afraid to make mistakes. But making mistakes is how you reach your goals – simply because you’re not perfect. There’s yet to be a single fail-proof human being on the Earth.


Instead of fearing failure, embrace it. Use it as something that you can learn from. Cut off the negative soundbite in your mind. This is what plays in your head telling you that you’re right to be afraid of failure, that you’re not good enough, that you’re not smart enough, that you’re not talented enough, or not educated enough.


It’s this soundbite that has a loop so that it will play on forever as long as you allow it. Negative thoughts of what you can’t accomplish become reality. Kick the glass-is-empty mindset to the curb and replace it with one that’s optimistic.


If you can’t bring yourself to say that you’ll succeed, then simply say you’re willing to try. That’s all it takes. One step forward. Identify what it is about the fear of failure that’s holding you back.


Is it the scorn of others? The thought of pouring your heart into something and not making it a reality? Fear has been identified as False Evidence Appearing Real. We often have a habit of creating worst case scenarios in our minds that never come to fruition. Let go of the fear of failure and go after what you want.


Frustration with Technical Tasks


It’s easy to get frustrated when you come across a technical task that you don’t know how to do. When you’re ready to move forward and get stuck by a lack of know-how, it can start that negative chatter running through your head again.


But keep in mind that no one has all of the knowledge they need to do everything. None of us are born knowing what we need to do. We learn as we grow and the same holds true when it comes to being an entrepreneur.


You might not know how to set up a blog and if you’ve never done it before, it’s understandable that you wouldn’t know how to get started. But in today’s age, the Internet gives us a world of knowledge right at our fingertips.


If you don’t know how to set up a blog, you can pull up a video on how to do it and then follow the instructions step by step until you’re finished. Some people already know how to build a blog, but they don’t know how to set up call-to-action buttons or how to add a shopping cart.


All of this type of information can easily be found in video tutorials. You can take the time to go through the video and pause it at each step as you implement the task. And there are hundreds of videos out there that address every technical task question you might have.


You can also join entrepreneurial forums and post a question when you need help with a specific task. Many of these forums are filled with people who have already traveled the path that you’re now on. These people freely share the knowledge that they have with others.


If you’re trying to work with software and can’t quite grasp it, you can also look this up with videos. You can also go to a search engine, type in the name of the software and add the word ‘manual’ after it.


There are often PDF manuals for software available that will walk you through whatever it is that you need to do. You’ll learn as you go along. Months down the road, you’ll be amazed at what you’ve learned and then you’ll be in a position to help someone else when they have a question about a task.


But keep in mind that there will always be a technical task that you might not know how to do because learning should never stop when you’re an entrepreneur. You want your business to succeed and that means growth.


Any time there’s growth with a business, there will be new things you have to handle. Give technical tasks a shot and if you get stuck, you can also go on a marketing forum and simply ask a very specific question telling people where you got stuck, so they can help.


Complacency Issues


You’ve heard the story about how if you put a frog in a pot of boiling water, he’ll jump right out. But if you put a frog in water and slowly turn up the heat, he’ll boil to death. While this is a myth, it’s also a metaphor for life and shines the light on how you need to take charge to prevent complacency from setting in.


Complacency means that you’re content with where you’re at in life and with what you’re doing. You’ve found your comfort zone and you’re sticking with it. Being complacent is not a good thing because what it does is keep you stuck exactly where you are.


When you’re complacent, you don’t try to learn and improve your skills or your business. You don’t aim for growth and you don’t try new things that can help your success. What happens then is that it can become easy to lose your purpose for your business.


It can also be easy for a lack of inner leadership to develop and things just fall by the wayside. The problem that arises most often when people reach a level of complacency is that they don’t want to make the effort to do anything to change their lot in life, but they want to bring in more money.


Complacency and the desire to make more money aren’t compatible. If you want more money, you don’t get to be satisfied with the status quo. Since money isn’t going to rush toward you when you’re complacent, you have to do something about it.


You have to be proactive. You have to do something to change your mindset so you develop a hunger for success. What this means is that you have to gain more knowledge.


When you’ve reached a certain skillset, nothing is ever going to change if you don’t level up. You have to learn new things and you need to do it consistently to keep on growing and earning money.


That means that you’re going to have to put more effort into your business. Some people think that once they’ve reached a certain level in business, it will always stay that way.


They think they’ll always make the money and that the money will just grow without them having to do anything to make that happen. That’s not true. Money is brought in based on your efforts, so it’s time to adopt new habits of learning and trying new ideas.


Envy of the Competition


When you’re resentful that your competition has what you’d like to have, or accomplishes what you’d like to do, that’s envy. While it can be natural at times to feel envious, when you envy the competition, you can end up doing a lot of harm to yourself if you don’t let it go.


Envy arises because we worry about the entrepreneurial experts. They’re so polished. They know just what to say. Hundreds, if not thousands of people seem to hang on to their every word.


Every idea they churn out seems to turn into a money maker and when you see these experts and their booming business, you resent that you don’t have that, too. But what you’re not realizing is that no expert’s success story was readymade.


They didn’t simply get up one morning and put on an aura of success like a suit of clothes. They build their success just like everyone else does. A piece at a time. Over and over and over again. When you look at an expert, you don’t see the rough road they walked to get where they are. Never judge your beginning or middle by someone else’s end.


You don’t see the times when they struggled. Or the times they were afraid. You don’t see when they worried about the next move or the money flow. You don’t know what they went through to get where they are.


When you envy the competition, what happens is you’re setting yourself up in the comparison game and no one ever wins that. It’s played on a concept where there will always be someone who’s better in business than you are.


But there will also be someone who’s worse than you. Comparison is a measuring stick that will ensure that you come up short. It’s the key to berating yourself and it creates low self-esteem.


You might not realize that when most people compare themselves to the competition, they never choose to compare themselves to someone who’s failing. They always choose the experts – the huge success stories.


What you need to realize is that how they become a success isn’t the exact same business model that’s going to work for you anyway. If you do compare yourself to the competition, only do it to create the determination to be better than they are and not to make yourself afraid or to feel bad about yourself.


You don’t want to become a sheep and follow whatever the competition is doing. There are enough sheep. Enough carbon copies. Choose to be an original and bring what’s unique about yourself and your business to the masses.


When you do that, when you choose to create a business that’s all you and you’ll find your own success story. You’ll become the person that others look to with envy because you’ve followed (and achieved) your dreams.


Overloaded with Excitement Over Options


In today’s world, when you start a business, it can be easy to become overloaded with excitement. It happens often because there are countless options available. One of the things that entrepreneurs have to be on guard against is shiny new object syndrome.


This is what happens when there are so many ideas that you want to try them all so you hop from one idea to the next. It always feels like the newest idea is going to be great.


We find a new technique, new software, new tools and we chase after them. The beginning of something is always exciting because it holds the promise of success. It’s what we’ve always been waiting for – this new idea or tool – so we have to do it or have it.


The problem with so many options is that it can cause you take off down various paths and end up preventing you from actually accomplishing anything at all. It’s a lack of attention and focus that can derail your business if you’re not careful.


Because when you’re chasing the newest idea, you’re not spending time on your business. You’re not focusing on the things that matter with it. When you experience shiny new object syndrome, it can make you a jack of all trades and a master of none.


You’re so busy chasing whatever is new and comes along that you don’t complete the tasks that you should do in order to make your business a success. So what happens is you lose time and money on things that are wrong for your business.


You can get caught up in information overload, too – just like you can with shiny new object syndrome. When you have information overload, there’s too much data for you to take it all in.


It’s hard to know what to process and how to make a choice when there’s too much information. If you have shiny new object syndrome, you might be able to start a hundred projects, but you won’t follow through with any of them.


You’ll end up getting about halfway done and then something new will come along and off you go again. With information overload, you can end up feeling paralyzed and unsure of what decisions to make, so in the end, you don’t make a decision at all.


You can stop both of these from happening. With shiny new object syndrome, when something new comes along, always ask yourself if you have something that needs to be finished.


If there’s something waiting for you to work on, don’t get involved in another project until the other one is completed. With information overload, only take in the information you need to complete your task. Focus on one portion of information at a time. Remember that it’s better to do one thing well than to do a dozen things poorly. While the path of an entrepreneur can seem lonely, there is help available to keep your success flowing!

Fixed or Growth- Which Mindset is Best to Achieve Big Goals-


Some people just seem to be born to succeed. They appear to have an innate ability to grab the world with both hands and get what they want when they want it. We might call them lucky, born with a silver spoon, or fortunate. They are publically admired and secretly envied. They live life on their own terms and in their own time and they are no different than you or I.

Do you find that hard to believe? Well, you shouldn’t. Successful people have simply learned to look at the world in a different way. What’s more, this ability to look at the world differently is completely opposite than the way unsuccessful people look at the world. Those people who are successful have adopted what is often called a “growth mindset”. The outlook of less successful people is called a “fixed mindset”. The difference between these two approaches is the difference between getting what you want out of life or going without. So, if you truly want to reach your goals, then you need to learn how to adopt a growth mindset.

Someone with a growth mindset truly believes that intelligence can be developed throughout a lifetime. In this sense, a person with a growth mindset is always open to learning new things. A person with a fixed mindset, on the other hand, believes that intelligence is static and can never change. This causes a person with a fixed mindset to shy away from learning new things because they don’t want to appear foolish or less intelligent than they are. These two differences make all the difference when it comes to success or the lack thereof.

Growth mindset people tend to embrace challenges and can overcome obstacles because of their desire to learn and improve themselves. They see the effort of learning a new skill set as worthwhile. They also tend to accept criticism and own their mistakes. They see the successes of others as a learning opportunity and admire others for their success. All of this leads them to develop more skills and stronger skills than a person with a fixed mindset. They believe in themselves and in their ability to set their own course in the world. This free will gives them the freedom to go out and carve their own niche in the wall of success. So, if you desire to achieve your own goals on your own terms, then adopt a growth mindset and begin learning from the journey we call life.

5 powerful morning habits for entrepreneurs


Five Powerful Morning Habits for Entrepreneurs


Are you a morning person? Some people enjoy getting up at sunrise and having a cup of coffee while they start their day and others prefer to sleep in as long as possible. But the most successful people in the world embrace the morning, and in fact, there are certain habits that successful people all seem to share. Here are five powerful habits that will help you become more successful.


1.              Get up Early: have you heard the adage early to bed, early to rise? The rest of it is that it makes a man (or woman) healthy, wealthy and wise but in this case, it does make you more successful. If you read about the most successful entrepreneurs out there, you’ll notice that they get up very early and start their day – and they usually get quite a bit accomplished in the morning as well.

2.              Start with Exercise: studies have shown that people who exercise in the morning are much better equipped to handle the day. You’ll be able to use your brain better; you’ll have more energy, and you will simply be better at all of the tasks that you attempt after a half hour or so of exercise. This doesn’t have to be strenuous; it could just be a jog through the park or a bike ride. The important thing is that you exercise.

3.              Eat a Good Breakfast: breakfast may be the most important meal of the day, and you probably know that because experts have been saying it for decades. If you aren’t a breakfast person, you’re not alone. There are lots of people out there who prefer not to eat breakfast and just wait until lunch rolls around. But eating breakfast could help you be more productive and if you try it once you might find that you really enjoy the results.

4.              Do the Hardest Thing First: when you get started in the morning don’t go with the easy tasks first. Tackle the hardest project that you have; the one that you’re dreading above all of the others. Once you get that one out of the way, you’ll find that the other projects are easy to accomplish and your day will go much smoother.

5.              Prepare the Previous Day: the night before, try to prepare as much as you can so that you’re ready to sit down and get to work as soon as morning comes.




3 Powerful Ways to Spot an Opportunity


You want to be a successful entrepreneur, so, one of the things that you’re going to have to do is be able to recognize opportunity when it knocks. An opportunity to fill a much-needed gap in the market or to change your business to take advantage of a trend could mean the difference between a little bit of success and a lot of success. But you must know what these opportunities look like so that you can grab them when you see them. Here are three ways to recognize an opportunity.


It Might Not Be Perfect


One of the earmarks of a real opportunity is that it doesn’t sound too good to be true. A genuine opportunity that has great potential isn’t going to be perfect when you encounter it. You’re going to have to do the work to make it into a successful venture. However, one thing that it should have is potential. If you can see it becoming an excellent idea in the future, then it might just be the opportunity that you been looking for, even if it’s slightly imperfect now.


It Is Built on Previous Failures


The best ideas are the ones that have evolved over time because they have been honed through past failures. If an idea has been through the furnace of discovery, there is a much greater chance of it working when you decide to implement it. In other words, you might want to give an idea time to fail a few times before you decide to run with it yourself because otherwise, you’ll be making all of those mistakes yourself and that won’t result in the grand opportunity that you’re envisioning.


It Might Not Be What It Was Intended to Be Used for Originally


Some of the best ideas that have ever been thought of were completely different takes on what a product or service was initially designed for. The idea might’ve been a failure as it was intended but it sparked an entirely new thought process and brand-new applications. These accidental inventions ended up being something completely different because someone had the ability to see past the original form. Did you know that both the slinky and silly putty toys were intended for industrial applications? However, they failed as expected and instead became some of the most popular toys ever invented.
This tells us one thing – keep your eyes open for opportunities, they can be found in the most unlikely places.

You May be sabotaging your business (2)



You may be sabotaging your business.
What?!?  Sabotage your own business?  Who would do that?  You’d be surprised how many small business owners think they are effectively marketing their business, when in fact they are slitting their own throat.


Yep, they may be running ads.  And yes, they may be writing a semi-regular blog. And yes, they may even be doing a pretty good job of marketing on a regular basis to their prospect list.


So if they are doing all of these things “right,” how are they sabotaging themselves?  Well, there are lots of ways.

Following are just a few of the ways small business owners unknowingly sabotage their own success.


(1) They have not taken the time to develop a marketing plan.


A plan focuses your efforts and allows you to make the most of your marketing budget

Make sure you take the time each year (or even every six months) to create a plan.



(2)  They don’t have written goals


Smart business owners have written goals and objectives for what they want to achieve with their business and for each of their marketing activities. I know this sounds b-o-r-i-n-g, but it’s a fact.


You can’t possibly determine what marketing or how much marketing you need if you don’t know what you are aiming for.



(3)          They have a short-term attitude.


They are reactive in nature, and while on the surface it appears they are doing a lot of marketing, they are not doing anything consistently or long enough to make an impact. Running an ad or sending out your newsletter a few times and giving up when you don’t get immediate results is worse than doing nothing at all.


How so?  Because at least when you do nothing it doesn’t cost you any money.  Pulling the plug too soon costs you money.  And statistics show it takes somewhere between three and 10 exposures to a message for the average consumer to notice it and take action.  So it is quite possible your audience was just beginning to take notice right about the time you threw in the towel!


Stay tuned. In our next blog we will focus on ways to banish your (business) self-sabotaging behavior.


Better Emailopen Rates



Email campaign success is based on higher open rates. But how do you do that? How do you get those higher open rates?


What’s the first thing you notice when looking in your inbox? The sender? Sure. But what grabs your attention is the subject line.


So, make sure that subject line pops. It has to be an attention-grabber because you have about 1.5 seconds before your reader scans the next subject line. Create motivation for the reader to open your email with creativity. Your brand has to jump off the screen. Make sure the expectations readers have for your brand are reflected in that email. If your company is known for providing the best soap in the industry, what is a creative way to hammer that point home with every subject line? What will the reader miss out on if they fail to open your email?

Next we come to the content of the email. Originality and value should be your main points of focus when crafting the content of your email.


Are your readers variable, potential or eager in relation to your company? No matter what category they fall into, you have to appeal to most if not all of them with one email. A big task, but it is certainly one worth the effort on your part.


Your email list should be of high quality. Yes, the content of your email should be of high quality, that should go without saying. But is your list healthy and well-maintained? This is critical if you want to increase your open rates. Bring your inactive list members back into the fold by offering interesting incentives. Make it a practice to cull your list. A well-pruned list is a healthy one.


Are you hammering your list with frivolity? If so, stop immediately. Look at the frequency of your emails. You know that you have a packed schedule and don’t have time to read all of the emails flooding your inbox. Respect your email list members in the same manner. Email when it is necessary, not because you’re following some arbitrary schedule.


The bottom line is each of the tasks listed will be a great help in achieving higher open rates for your emails. Take the time to improve each area and higher open rates will be your reward.